Betaville |
| Posted: 16 Mar 2016 03:03 PM PDT Here's a curiosity - a quick look at the LSE / Deutsche Borse merger announcement shows that Lucas Van Praag has landed a rather juicy mandate as a PR advisor to the LSE on the £20 billion plus exchange tie-up. I remember the ultra smooth Van Praag from the days when he was a chief spinmeister at Goldman Sachs. He had a tough job, especially after Rolling Stone magazine dubbed the investment bank as a giant "vampire squid". He wound also frustrate some of my ex-colleagues something rotten. Nowadays, though, it would appear he runs a New York-based PR firm called Fitzroy Communications. Why the LSE feels it needs a US-based PR firm to represent and spin for what is clearly a European exchange merger isn't immediately clear. But I'm sure there are good reasons to appoint Van Praag's outfit (especially as it's likely to cost a pretty penny) and they will come out in the wash soon enough...  |
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